Director of Marketing

About the Role:
The Director of Marketing at MedSchoolCoach will lead the strategic planning, development, and execution of comprehensive marketing initiatives to drive growth across programs and services. This role is pivotal in overseeing all marketing activities, with a strong emphasis on lead generation through digital platforms, tools, and content. The ideal candidate is both analytical and innovative, excelling in attribution modeling and resource optimization to maximize impact.

This leadership role requires a deep understanding of the higher education market and student needs to craft resonant campaigns. The successful candidate will demonstrate expertise in expanding brand awareness, driving audience engagement, and fostering revenue growth in a competitive landscape.

Key Responsibilities:

1. Strategic Leadership
   • Develop and implement a marketing strategy and roadmap aligned with organizational objectives.
   • Drive revenue growth by creating strategies for MedSchoolCoach and affiliated brands, such as Prospectivedoctor.com.
2. Integrated Marketing
   • Plan and execute branding, direct marketing, SEO/SEM, social media, content marketing, and event strategies.
   • Establish KPIs and methodologies to track and measure success, presenting detailed analytics and monthly reports to senior leadership.
   • Utilize HubSpot to monitor and optimize marketing efforts.
3. Content and Communication
   • Develop compelling messaging and content strategies to enhance brand visibility and communicate the value of services.
4. Market Analysis
   • Research market trends, competitive landscapes, and emerging opportunities to inform marketing strategies.
5. SEO/SEM Expertise
   • Lead SEO and SEM initiatives, leveraging advanced tracking and analytics to optimize campaign performance.
6. Collaboration and Leadership
   • Partner with leadership to define positioning, branding, and target audience strategies.
   • Build and lead a high-performing marketing team, ensuring efficient execution of the marketing roadmap.
   • Cultivate external partnerships with educational institutions, medical schools, and master’s programs to enhance service offerings.
7. Innovation and Execution
   • Develop and execute go-to-market strategies for new products and services.
   • Maintain a growth mindset, balancing strategic planning with hands-on tactical execution.

Qualifications:

• 10+ years of experience in digital marketing, including 5+ years in a managerial role.
• Proven success in executing marketing programs that drive measurable growth.
• Expertise in strategic marketing, campaign execution, brand development, and KPI analysis.
• Proficiency with marketing automation tools, particularly HubSpot.
• Strong leadership skills, with experience hiring, mentoring, and retaining talent.
• Ability to thrive in a fast-paced, dynamic, and deadline-driven environment.
• Exceptional written and verbal communication skills, with the ability to connect with diverse stakeholders.

Working at MedSchoolCoach

Our team is a dynamic group of creative, motivated, and approachable individuals—entrepreneurs, educators, tutors, advisors, and clinicians—united by a passion for improving healthcare and education. At MedSchoolCoach, we value problem solvers who take initiative, communicate authentically, collaborate effectively, and maintain a healthy life-work balance.

We’re committed to fostering personal and professional success for every team member. As our organization continues to grow, we welcome and celebrate employee contributions in any form, knowing they help drive our mission forward.